Why Scarlett Johansson Won’t Let Daughter Make Videos for Skincare Brand

In a world where Hollywood has become a family affair for many, actress Scarlett Johansson isn’t in a hurry for her children to join the business just yet — even if her 10-year-old daughter, Rose Dorothy, is already showing interest in her mom’s new skincare brand, The Outset.

When it comes to her own life, Johansson, 40, admits she is known for being an over-sharer. “I’m not a closed book, you know? I’m politically active and vocal about it,” the mom of two said in an interview with InStyle published Tuesday, March 11.

But when it comes to her family and her close friendships, Johansson says she prefers to be a private person.

“My family is very precious to me, as is their privacy,” said Johansson, who also shares 3-year-old Cosmo with husband Colin Jost. “The anonymity of my children is very precious to me.”

Even when her daughter asked to make videos for The Outset, it was a firm no. “She said, ‘Oh, I would love to make videos for The Outset,’” recalled Johansson, who shares Rose with ex-husband Romain Dauriac. “She was like, ‘Why can’t I?’ And I said, ‘Well, other than the fact that you’re 10 … ’”

“The thing about being a public figure is that the idea of being recognizable and celebrated feels fun, but then you can never stuff it back in the bottle. The reality of it is, there’s a massive loss to that, you know? So I think preserving that for as long as possible until it’s someone’s choice, that’s the choice I make as far as my kids go,” Johansson continued, adding that she wants to freely do things in the world without her fame getting in the way.

“I want to go and buy my own s— at Duane Reade,” she said.

And in order to make that happen, Johansson has a hard rule when she’s in public but not working. She doesn’t take photos with fans.

“It really offends a lot of people. It doesn’t mean I’m not appreciative, of course, that people are fans, or happy to see me,” she explained. “But I always say to people, ‘I’m not working.’ [And that means] I don’t want to be identified as being in this time and place with you. I’m doing my own thing.”