Us Weekly + Influential Top 50 Hottest Brands 2024 Us Weekly Influential Top 50 Hottest Brands 2024

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In an effort to find out which brands are dominating today’s cultural scene, Us Weekly partnered with Influential, the world’s largest influencer marketing company, to see what some of the world’s top creators had to say.

During the survey voting, thousands of top creators representing hundreds of millions of combined followers were tasked with submitting their top 50 favorite brands.

From fashion-forward labels that set the red carpet on fire, to innovative lifestyle products that light up our feeds, to the sizzling sensations of the culinary world, this list is a look at your favorite influencers’ favorite brands, and a celebration of the marketing executives that helped these brands resonate so strongly with consumers in 2024.

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Johanna Murphy
Capital One

Johanna Murphy is Head of Marketing, Retail Bank at Capital One. In this role, Murphy leads all aspects of integrated marketing strategy and execution, including full-funnel marketing channels and analytics; media planning and measurement for performance / digital (SEM, social, display, affiliates and SEO); email; and mass media, including linear TV and non-linear video and streaming audio.

Adam Kornblum
Cerave

Adam Kornblum is the Global Chief Creative Director, U.S. Brands, at L’Oréal. In this new role, he drives disruptive creativity for U.S.-based global brands within the L’Oréal Group. Previously, Kornblum was the SVP, Global Head of Digital Marketing for CeraVe. He played an instrumental role in growing the brand into a billionaire and cultural brand. He built on the early organic buzz with influencers, creators, and dermatologists on social media and most recently was the senior lead on the Emmy-nominated Michael CeraVe Super Bowl campaign.

Jon Bridges
Chick-fil-A

Jon Bridges is SVP – Chief Marketing Officer at Chick-fil-A. Bridges has been with Chick-Fil-A for over 30 years and has held a number of senior roles throughout his time with the company, including chief information officer, a position he held for 11 years.

Chris Brandt
Chipotle Mexican Grill

Chris Brandt is the Chief Brand Officer at Chipotle Mexican Grill. In this position, he is responsible for brand marketing, digital/social, media, creative, consumer insights, culinary innovation, and new restaurant development to drive profitable revenue growth, cultural relevance, and the company’s brand purpose to Cultivate a Better World.

Thomas Ranese
Chobani

Thomas Ranese is Chief Marketing Officer for Chobani. As a member of Chobani’s executive leadership team, Ranese is tasked with defining and building an integrated marketing function to fuel demand-led growth across Chobani’s growing food and beverages portfolio. In this role, Ranese is responsible for innovation as well as brand and omni channel strategy and execution.

Manuel “Manolo” Arroyo
Coca-Cola

Manuel “Manolo” Arroyo is EVP & Global Chief Marketing Officer since January 2020. He is responsible for Global Marketing, the five Global Category teams, Human Insights and Marketing Performance, Integrated Marketing Experience (IMX) including Media, Digital Marketing, Design, Marketing Assets (Music, Sports, Entertainment, and Influencers), AI, Marketing Operations & Capabilities, and the Marketing Transformation Office. He leads a global marketing network of more than 2,000 professionals in nine Operating Units and Marketing Platform Services.

Manolo is recognized as the architect and driver of the most radical marketing transformation in the history of The Coca-Cola Company, reshaping the portfolio of brands, innovation, modernizing its marketing and designing an industry-leading partnership with WPP and a new marketing operating model. The digital-first transformation is leveraging the power of experiences, influencers, entertainment, and culture, all enabled by data, tech and AI and has become a key driver of growth and value creation for the Company.

Sejal Shah Miller
Converse

Sejal Shah Miller is Chief Marketing Officer, Converse. A transformational leader with 20+ years of brand, general management, go-to-market, product, media, and social expertise, Sejal is passionate about bringing break-frame concepts to life for iconic, culture-shaping brands.

Under Sejal’s leadership, Converse has multiplied it’s presence on social platforms and strengthened the brand affinity with Gen Z, while helping to drive sustainable business growth. Her biggest priority is ensuring lasting relevance for the brand, and deepening customers’ emotional connection to it.

Sandy Torrey
Costco

Sandy Torrey is Sr. VP, Membership, Marketing, Services, Credit Card, Member Service Centers and Publishing at Costco. In her multifaceted role, Sandy oversees several critical areas that are vital to Costco’s continued growth and member satisfaction.

A dynamic and accomplished executive with extensive experience across corporate marketing, services, partnerships, publishing, and more, Torrey has been with the company for more than 36 years.

Alicia Tillman
Delta Air Lines

Alicia Tillman, an executive leader with more than two decades of experience in global marketing, sales and strategy, is Delta’s Chief Marketing Officer and a member of the Delta Leadership Committee.

Tillman leads Delta’s brand strategy overseeing the airline’s world-class global marketing, creative services and community engagement teams, bringing its story to life and deepening its relationship with customers and the world as a trusted consumer brand. As a member of the DLC, she influences the airline’s vision and strategy.

Tillman’s marketing credentials include leadership experience as the Global CMO at SAP and an 11-year tenure at American Express. Most recently, she was CRO of Capitolis, a leading fintech company.

Forbes has named her one of the Most Influential CMO’s in the World.

Shannon Ryan
Disney Entertainment Television

Shannon Ryan is President of Marketing, Disney Entertainment Television. In this role, Ryan oversees marketing and publicity for an unprecedented portfolio of more than 200 active series at any given time across Disney platforms, including “The Golden Bachelor,” “The Kardashians” and “Only Murders in the Building.”

A distinguished industry veteran and one of entertainment’s most prominent marketing leaders, Ryan joined Disney in 2019 following the company’s acquisition of 21st Century Fox.

Kofi Amoo-Gottfried
DoorDash

Kofi is the Chief Marketing Officer at DoorDash, responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Meta, having previously served as the company’s Head of Consumer Marketing for internet.org. Before Meta, Kofi was Chief Strategy Officer at FCB New York. He joined FCB from Bacardi Global Brands, where he was the Global Communications Director for the Rum category and the architect for the reinvention of the Bacardi brand.

As the Founder and Managing Director of Publicis West Africa, Kofi created and launched the first majority-owned network agency on the African continent. As the Senior Strategic Planner on Nike at Wieden+Kennedy, Kofi crafted the strategy for Nike’s global Beijing Olympics campaign. He began his career at Leo Burnett Chicago & Leo Burnett London – working on Kellogg’s, Coca Cola, and Global Giving.

Esi Eggleston Bracey
Dove

Esi Eggleston Bracey is Unilever’s Chief Growth and Marketing Officer, responsible for leading Unilever into the next generation of marketing and maximizing opportunities for growth. She was appointed to the Unilever Executive in January 2024.

Having joined Unilever in 2018, Esi has served as the President of Unilever USA and CEO of Unilever Personal Care in North America. Prior to this, she led Unilever’s $5B Beauty and Personal Care portfolio for North America as Executive Vice President and Chief Operating Officer which included responsibility for the Hair, Skin Cleansing, Skin Care and Deodorant businesses with brands such as Dove, TRESemmé, Suave, Vaseline, Degree, Axe, and Shea Moisture.

Esi believes that business can be a force for good, having pioneered Dove’s CROWN (Creating and Respectful and Open World for Natural Hair) Coalition and Shea Moisture’s work with the New Voices Fund for Women of Color Entrepreneurs.

She has been recognized as one of Forbes World’s Most Influential CMOs and Forbes Top 50 Entrepreneurial CMOs, an ADCOLOR Legend, Cosmetic Executive Women Achiever, Women’s Wear Daily Marketer of the Year, Ad Age Vanguard Award, and more.

Jillian Nelson
Dunkin’

Jillian Nelson is Chief Marketing Officer, Dunkin’. Over the past decade, Nelson has risen through the ranks of Dunkin’s marketing department, finally ascending to CMO in the fall of 2022.

Nelson is credited with launching the brand’s Blueprint for Growth strategic plan in 2018, meant to balance top-line growth with launching in new locations. Initially a three-year plan, it’s a strategy the company continues to abide by today.

Nelson’s time at Dunkin’ has been defined by a knack for innovation. In her previous role as VP of marketing strategy, she launched new platforms for iced beverages and food options to keep pace with changing consumer tastes, including Dunkin’ Refreshers, cold brew with cold foam and avocado toast. Since her promotion to CMO, Dunkin’ has introduced new products such as breakfast tacos and a butter pecan swirl coffee flavor.

With a remit spanning advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization and digital marketing, Nelson works to balance performance-based initiatives, such as limited-time offers, with flashier brand-building campaigns.

Kim Waldmann
Foot Locker

Kim Waldmann is the SVP & Chief Customer Officer at Foot Locker, Inc., overseeing global marketing, creative, media, e-commerce, loyalty & CRM, product management, and data & analytics. With over 15 years of experience in the retail and consumer sectors, she specializes in digital transformation and customer engagement. Previously, she served as the Chief Digital & Marketing Officer at Athleta and VP/GM of E-Commerce at Sephora North America.

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Linda Li Steiner
H&M

Linda Li Steiner is Head of Customer & Marketing, Americas at H&M.

With over a decade of experience at H&M, Li Steiner has been able to translate her work on the company’s merchandising, expansion, and e-commerce into a catalyst driving collaboration across departments.

Mark Weinstein
Hilton

Mark Weinstein, Chief Marketing Officer, Hilton, oversees a global team that inspires over 213 million guests and customers around the world each year to explore, experience and fall in love with Hilton’s portfolio of over 7,600 hotels and nearly 1.2 million rooms across 24 brands in 126 countries and territories. As Chief Marketing Officer, Mark leads the global team responsible for brand and performance marketing including content and creative, media and social media, customer insights, CRM and personalization, and digital channel retailing. This brand-led, customer-obsessed, insight-driven team collaborates on integrated programs, campaigns, and partnerships that drive engagement and accelerate commercial performance. Mark and his team created Hilton’s disruptive, enduring brand platform – “Hilton. For the Stay.” and the award-winning “It Matters Where You Stay” campaign.

For a decade, Mark has guided Hilton Honors, transforming it from a 25-million-member guest program in 2010 into an award-winning loyalty program with nearly 190 million members. His team collaborates with partners like American Express, AutoCamp and McLaren Racing and manages Hilton’s portfolio of co-branded credit cards.

Barrie Gruner
Hulu

Barrie Gruner is executive vice president, Marketing and Publicity, Hulu. In this role Gruner oversees marketing strategy, paid and owned media, creative, subscriber acquisition, engagement & retention, events, social media, brand/device partnerships and communications for Hulu – inclusive of the brand and Hulu Originals which includes titles such as “The Handmaid’s Tale” “The Kardashians” “Nine Perfect Strangers” and “Only Murders in the Building”.

Laurie Blair
Hyatt

With 20+ years of experience in marketing and advertising, Laurie Blair is known for her bold and immersive brand-building creativity that captures audiences through memorable and inspiring experiences. Laurie joined Hyatt in September 2022 as Vice President of Global Marketing, where she is responsible for all consumer and customer marketing, creative, omni-channel media and loyalty offerings. She recently oversaw the global execution of Hyatt’s newest integrated brand platform, ‘Be More Here,’ differentiating World of Hyatt by emphasizing the guest experience.

Kenny Mitchell
Levi’s

As senior vice president and chief marketing officer of the Levi’s® brand at Levi Strauss & Co., Kenny Mitchell spearheads the brand’s global marketing strategies, focused on building denim leadership, growing market share and cementing its position as a lifestyle brand at the center of culture.

Prior to joining LS&Co. in 2023, Kenny served as the chief marketing officer of Snap Inc., where he led brand and business marketing efforts globally, with a focus on driving the growth of the Snapchat community, as well as the base of advertising and developer partners. Kenny has also been an accomplished leader at McDonald’s U.S., Gatorade and NASCAR, where he oversaw the marketing efforts related to key consumer touchpoints — creative, digital, design, retail and experiential.

Over the course of his 20+ year career, Kenny has been recognized for his innovative leadership, including being named one of “The Most Creative People in Business” by Fast Company, Forbes Most Influential CMOs, AdWeek 50, Business Insider: 25 Most Innovative CMOs and Campaign Power 100, among others.

Cynthia Tenhouse
Lexus

Cynthia Tenhouse is vice president of marketing at Toyota’s luxury brand, Lexus. Tenhouse began her career with Toyota in 1996 and has experienced many different parts of the company, both in her area of focus and her geographic territories, including holding roles in Toyota customer relations, Toyota Motor insurance services, North American parts operations, Toyota Motor Corporation overseas marketing (Tokyo, Japan), and Lexus field operations.

Tenhouse is passionate about building amazing teams and developing talent within the organization. She is a champion of leading change to support Toyota’s evolution into a mobility company.

Brian Povinelli
Marriott

Brian Povinelli is Senior Vice President, Global Head of Marketing and Brand for Marriott International.

Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, leads the company’s overall marketing strategy as well as the end-to-end guest experience for the Marriott’s 22 Premium, Select & Longer-stay brands. In this role, Povinelli oversees a wide array of teams including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott’s internal creative agency.

Tariq Hassan
McDonald’s

As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts – including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy – to create holistic, compelling brand experiences for customers of the 13,700-plus McDonald’s restaurants in the U.S. His team leverages iconic brand and digital capabilities to ensure McDonald’s continues to deliver powerful experiences that create authentic connections with customers.

Prior to joining McDonald’s, Tariq spent more than 20 years in global marketing, communications, innovation and insights with premier brands. He began his career in advertising and was a founding partner of the largest ad agency startup in U.S. history. He then held marketing and brand leadership roles with HP, Omnicom Group, and Bank of America before joining Petco as Chief Marketing Officer. There, he was recognized with the Adweek Brand Genius Award, the marketing and branding world’s consummate honor, for his bold thinking and imaginative approach. His leadership in repositioning the company from a pet supply store to a category-defining lifestyle pet brand was instrumental in Petco’s successful IPO in 2021.

Melody Lee
Mercedes-BeNZ

Melody Lee serves as the Chief Marketing Officer at Mercedes-Benz USA. In this role, Lee oversees brand positioning, marketing strategy, and digital experience, all with the goal of driving long-term growth and profitability for Mercedes-Benz in North America.

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Michael Tripp
Toyota

Michael Tripp is group vice president of Toyota Division Marketing at Toyota Motor North America (TMNA), responsible for all Toyota Division advertising, merchandising, media, incentives, analytics, and motorsports.

Prior to his current position, Tripp was vice president of Vehicle Marketing and Communications for the Toyota Division. In that role he was responsible for bringing Toyota’s marketing strategy to life through creative asset development, brand and product training and the Toyota Dealer Association (TDA).

Tripp joined Toyota in 1995 as a customer relations representative and has held a variety of marketing, sales, and regional management positions. Most recently, he was vice president of Lexus Guest Experience and Retention where he was responsible for all U.S.- based customer satisfaction, relationship marketing and fixed operations activities.

Lisa Roath
Target

Lisa Roath is the executive vice president and chief marketing officer for Target Corporation and a member of its leadership team. In her role, Lisa oversees the company’s core marketing functions including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations, with a focus on stewarding Target’s beloved brand.

Lisa joined Target in 2006 and has held a variety of leadership roles within the company, most recently being elevated to EVP & Chief Marketing Officer in July 2023.

David Mogensen
Uber

David Mogensen is Vice President of Marketing at Uber. In his role, Mogensen oversees a global team of marketers responsible for building the Uber and Uber Eats brands and businesses by engaging consumers, earners, and merchants across more than 70 countries. His team is committed to advancing Uber’s mission to reimagine the way the world moves for the better.

A proven marketing leader with 20+ years in the tech and auto industries, Mogensen has experience building teams and businesses that drive profitable customer engagement through innovative marketing strategies and activities.

Michelle Crossan-Matos
Ulta

Michelle Crossan-Matos is the chief marketing officer at Ulta Beauty, the nation’s leading beauty retailer. In her role, she is responsible for driving the comprehensive strategy, planning, and operations for integrated marketing, creative development, customer experience, Ulta Beauty Rewards member loyalty, UB Media retail media network, public relations, consumer insights, and e-commerce at the brand, which is focused on serving diverse, multi-generational guests.

Michelle is a visionary force in propelling brands forward, creating high-performance business models, guiding large-scale transformations, nurturing diverse talent, and defining brand purpose. As Ulta Beauty’s chief storyteller, she is fearlessly shaping the beauty authority’s narrative by showcasing its innovations in pioneering new omnichannel retail experiences and unlocking unparalleled loyalty, personalization, discovery and joy for guests. She’s boldly championing the growth and prosperity of Ulta Beauty’s 600+ established and emerging brand partners, and advocating for an inclusive culture and guest experience.

Recognized with accolades like the Adweek CMO Awards, Forbes Entrepreneurial CMO 50, and Campaign US CMO 50, Michelle has graced prestigious industry events including Cannes Lions, CES, Advertising Week New York, Forbes CMO Summit, Economist Metaverse Summit, and The Female Quotient’s Equality Lounge, among others.

Leslie Berland
Verizon

Leslie Berland is the Executive Vice President and Chief Marketing Officer for Verizon, overseeing all aspects of Verizon’s global brand and marketing strategy, including brand identity, marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.

Frank Cooper III
Visa

Frank Cooper III serves as Chief Marketing Officer at Visa. In this vital role, Mr. Cooper leads a global team focused on amplifying the company’s purpose and advancing Visa’s business strategy in the global marketplace. He is responsible for all facets of marketing across Visa’s business, including consumer, B2B and client marketing — and leads marketing across all regions and functions, including brand, data and insights, social and digital platforms, content and sponsorships.

Mr. Cooper’s career spans multiple industries, where he has consistently distinguished himself as a business leader driving change and industry-wide transformation through a deep understanding of business, culture and technology.

William White
Walmart

William White is senior vice president and chief marketing officer at Walmart. He joined Walmart in 2020 and is responsible for customer insights and the full range of marketing strategy, planning and experience. He spearheads the company’s efforts in driving demand, building customer loyalty and strengthening the Walmart brand.

Angela Courtin
YouTube TV

Angela Courtin is the Vice President, Connected Television and Creative Studios at YouTube, overseeing various areas of the business including; YouTube TV, NFL’s Sunday Ticket, Creative Studios and Living Room. In her career at Google she has led the naming of YouTube Theater at Hollywood Park, YouTube’s global COVID response campaign reaching over a billion people worldwide and played a leadership role in launching the $100 million dollar Black Voice Fund. Courtin also led the successful launch of YouTube TV, including the historic partnership with Major League Baseball where YouTube TV was the first-ever presenting sponsor of the World Series, followed by the first-ever presenting sponsor of the NBA Finals. Courtin also works closely to support YouTube’s incredible creator community and amplify their content, which is driving a new era of entertainment.

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Chris Murphy
Adidas

Chris Murphy is the Senior Vice President, Brand Marketing at adidas North America.

Chris is an experienced and award-winning Digital, Media, Retail, and Brand Marketing leader with expertise across the entire digital ecosystem and experience leading company-wide digital transformations.

Consumer-centric, data-driven, and digitally-minded, in his role, Chris provides brand expertise and leadership across the broader adidas North America Brand Marketing organization.

Hiroki Asai
Airbnb

Hiroki Asai oversees all of Airbnb’s marketing efforts, as well as Airbnb’s in-house creative teams. As Global Head of Marketing, Hiroki is responsible for maintaining Airbnb’s strong global brand and sharing the story of our millions of hosts who offer unique homes and experiences to guests around the world.

Claudine Cheever
amazon

Claudine Cheever is the VP Global Brand and Marketing at Amazon. As the most senior global marketing leader for the company’s brands and programs, Claudine is responsible for marketing strategies and campaigns for the platform’s B2C brands. That includes media planning and buying, insights and measurement and in-house creative, as well as overseeing external agencies, social media, branded content, partnerships, sponsorships, ESG and brand identity and design.

Jared Goldsmith
Amazon Prime Video

Jared Goldsmith is Head of Global Marketing, Amazon Prime Video. In this role, Goldsmith leads global marketing for Prime Video’s TV Series and Movies across Action, Thriller and Horror genres and U.S. Sports marketing for Live Sports and Unscripted programing.

Originally joining the company in 2018, Goldsmith develops ground breaking and award winning marketing campaigns for Amazon Originals and Sports programing that drive viewership and subscription growth.

Ron DeFeo
American Airlines

Ron DeFeo is American Airlines’ Chief Communications and Marketing Officer. He is responsible for all internal and external communications, marketing, sponsorships, community affairs, team member recognition and event management. Previously, Ron served as the company’s Senior Vice President of Global Engagement and Vice President of Global Communications, where he oversaw media relations, social media, employee communications, content services, employee engagement and community relations.

Elizabeth Rutledge
American Express

Elizabeth Rutledge is the Chief Marketing Officer at American Express, overseeing global media, sponsorships, experiences, strategic brand planning, and customer insights. Elizabeth is passionate about providing the “Powerful Backing” of American Express and demonstrating what it means to colleagues, customers, and communities around the world.

Prior to becoming CMO and a member of the Executive Committee in 2018, Elizabeth held various product, marketing, and insights roles at American Express. Previously, she was Executive Vice President, U.S. Card Products and Benefits, leading American Express’ Consumer Charge and Lending portfolios, Co-Brand products, and Membership Rewards. Prior, she was Executive Vice President, Global Network Marketing and Information, where she delivered powerful marketing and insights to global merchants.

Elizabeth has been named one of Forbes World’s Most Influential CMOs, an AdAge Woman to Watch, and one of She Runs It’s Women of the Year. She is also the recipient of an Adweek Brand Genius Award, a Matrix Award from New York Women in Communications, and a Marketer of the Year Award from the Advertising Club of NY.

Tor Myhren
Apple

Tor Myhren is Apple’s vice president of Marketing Communications, reporting to CEO Tim Cook.

Tor joined Apple in 2016 from Grey, where he was president and worldwide chief creative officer.

As head of the Marketing Communications group, Tor leads a talented and creative team focused on Apple’s advertising, internet presence, package design and other consumer-facing marketing.

A two-time TED speaker, Tor has been named to Fast Company’s Most Creative People in Business, Fortune’s 40 Under 40, AdAge’s Creativity 50 honoring the world’s 50 most influential creative minds, and was inducted into the Advertising Federation of America’s Hall of Achievement.

Tor is a former journalist and award-winning documentary filmmaker. He holds a bachelor’s degree in English Literature from Occidental College.

Kellyn Smith Kenny
AT&T

As Chief Marketing & Growth Officer of AT&T, Kellyn oversees all marketing functions across the business including marketing strategy, brand insights and design; audience marketing and planning; creative content and advertising; performance and platforms; media planning and strategy; sponsorships, market research, analytics and insights; competitive and customer intelligence, and strategic partnerships.

Kellyn and her team are recognized for their expertise in building meaningful, long-lasting connections to customers, and for inspiring a more customer-centric culture at AT&T.

Prior to AT&T, Kellyn served as the global Chief Marketing Officer at Hilton Worldwide, and previously held senior positions at Microsoft Corporation, Capital One Financial, and Uber Technologies.

Kellyn has been featured in several Top CMO lists and her advertising and marketing campaigns continue to generate the industry’s top honors and awards, including multiple EFFIE Awards, CLIOs, Cannes Lions and SHORTY Awards.

Kellyn has her undergraduate degree in Economics with a minor in Computer Science from Colgate University, and an MBA in Management & Strategy, Decision Analytics, and Marketing from Northwestern’s Kellogg School of Management.

Jennie Weber
Best Buy

Jennie Weber is the chief marketing officer for Best Buy Co. Inc. In this role, she is responsible for telling Best Buy’s brand story by creating compelling marketing, driving the retail ad business and designing experiences customers will love.

She oversees brand strategy, planning, creative, Best Buy Ads retail media network, and store and digital design.

Jennie has more than 25 years of marketing and design experience, including leadership roles in various ad agencies, category marketing, brand marketing and end-to-end customer strategy. She joined Best Buy in 2005 and currently serves on the board of directors for the Best Buy Foundation.

Marcus Casey
BMW

Marcus Casey is Chief Marketing Officer North America at BMW. In this role Casey oversees all marketing communication for the BMW brand within the U.S. market including advertising, retail marketing, consumer experience and brand partnerships, CRM, and digital media.

Prior to this role, Casey worked at BMW Group headquarters in Munich, where he served as Vice President, Digital and eCommerce where he was responsible for managing the company’s digital platforms globally.

Arjan Dijk
Booking.com

Arjan Dijk is Senior Vice President and Chief Marketing Officer at Booking.com, overseeing the company’s marketing efforts worldwide. A key leader of the Booking.com business, Arjan leads the company’s global marketing efforts, overseeing strategy and execution of all initiatives across the marketing funnel, including the brand, social, performance and innovation marketing tracks.

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Marian Lee
Netflix

Marian Lee was named Chief Marketing Officer of Netflix in March 2022 after joining Netflix the year prior in the role of Vice President of Marketing for the US and Canada. Previously, she spent eight years at Spotify, where she served as Vice President & Co-Head of Music; Vice President, Global Head of Artist & Label Services; and held various other positions leading the Global Consumer Marketing & Creator Marketing teams. Marian has also worked at some of the world’s leading brands in fashion and entertainment, including Condé Nast and J.Crew. She began her career at PwC as a management consultant in the Retail & Consumer Products division. Marian holds a B.A. in psychology from Barnard College, Columbia University.

Nicole Hubbard Graham
Nike

Nicole Graham is an executive brand leader with 20+ years of proven experience building iconic brands and products in the sport and health/wellness space. A multi-disciplinary leader Nicole brings a deeply strategic and creative approach to her work. She excels at creating compelling visions and transformations that produce high performing teams and trust with partners.

Currently Nicole is Chief Marketing Officer for NIKE, Inc., focused on shaping Nike, Jordan Brand and Converse marketing teams with big ideas, distinctive emotive stories, and experiences that lead the future of sport and movement.

Deniz Anders
Nordstrom

Deniz Anders is the SVP and chief marketing officer of Nordstrom. An accomplished leader with over 20 years of experience in omnichannel marketing, Anders is known for inspiring and developing teams, having passion for driving change and strategic outcomes, and providing vision and pushing the organization to think differently.

Chad Wilson
Olipop

Chad Wilson is Head of Marketing for Olipop. In this role, Wilson helps lead Olipop’s strategy marketing, media, sponsorships, as well as the brand’s execution for multi-channel brand and product campaigns, brand design, and performance marketing.

During Wilson’s tenure Olipop has seen significant growth, much of which can be attributed to the brand’s strategy on social platforms, including with influencers.

Geoff Seeley
PayPal

Geoff Seeley is chief marketing officer at PayPal. In this role, Seeley oversees the global marketing team across PayPal’s family of brands, including Venmo.

With a career spanning over 25 years in global brand, digital, and performance marketing, Seeley joins PayPal from CashApp and Afterpay, where he served as the global CMO and communications officer.

Shannon Willett
Peacock

Shannon Willett serves as Chief Marketing Officer, Peacock, NBCUniversal. In this role, Willett oversees all global marketing for Peacock, leading all functions including Brand Creative and Marketing; Title Creative and Marketing; Marketing Strategy, Planning, Analysis and Performance Media; Growth and Lifecycle Marketing; and Publicity, Events and Talent Engagement.

Since arriving at Peacock in April 2022, Willett has played a key role in the streamer’s tremendous growth as the fastest-growing streaming service in the United States. She oversees all marketing efforts for some of Peacock’s biggest hits including “Love Island USA,” “The Traitors,” “Poker Face,” “Ted,” and more. Under Willett, Peacock broke industry records hosting the first-ever streaming-exclusive NFL Wild Card Game, which was responsible for 30% of all internet traffic the evening of January 13, 2024.

Zena Srivatsa Arnold
Sephora

Zena Arnold is Chief Marketing Officer, Sephora US. A veteran marketer with extensive experience across both traditional consumer marketing and performance marketing, Zena previously held executive leadership positions at Kimberly-Clark and Pepsi, as well as various senior management positions at Google, Kellogg and Procter & Gamble.

Kyndra Russell
Starbucks

Kyndra Russell is senior vice president, North America Chief Marketing Officer. Kyndra is responsible for leading the Starbucks Marketing organization including brand, product, loyalty, partnerships and licensed store marketing as well as marketing operations for creative production, publishing, development and digital transformation.

Kyndra joined Starbucks in January 2017 leading the Starbucks Rewards Loyalty Program and Partnership Marketing, working across the organization to weave together the best methodologies, practices, and tools into comprehensive, customized strategies to elevate the Starbucks loyalty program.

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2024

Adam Kornblum
Cerave

Adam Kornblum is the Global Chief Creative Director, U.S. Brands, at L’Oréal. In this new role, he drives disruptive creativity for U.S.-based global brands within the L’Oréal Group. Previously, Kornblum was the SVP, Global Head of Digital Marketing for CeraVe. He played an instrumental role in growing the brand into a billionaire and cultural brand. He built on the early organic buzz with influencers, creators, and dermatologists on social media and most recently was the senior lead on the Emmy-nominated Michael CeraVe Super Bowl campaign.

Esi Eggleston Bracey
Dove

Diana Haussling
Colgate

Diana Haussling is a bold leader in e-commerce, marketing and sales, known for her breakthrough thinking and transformative approach. Utilizing her deep expertise, she has driven performance at four Fortune 400 companies, leveraging data and consumer insights to engage consumers, fuel brand connection and significantly increase sales.

In her current role, Diana leads the North America Marketing, Digital Commerce and Direct To Consumer (DTC) efforts, advancing critical functions including, integrated marketing, eCommerce, insights, analytics, revenue growth management, and CRM & loyalty. In her previous roles as VP – GM Digital Commerce, she established the digital commerce growth strategy, strengthening the P&L and delivering record sales across Amazon and omni commerce retailers.

Before joining Colgate – Palmolive, Diana was the Vice President of Ecommerce & Shopper Marketing for Campbell, she led the strategic vision for the eCommerce ecosystem, Consumer Promotion, and Omni Shopper Marketing. She spearheaded the development of ownable and breakthrough brand initiatives, shopper marketing platforms, and digital commerce strategies delivering record accelerated eCommerce growth. Prior to Campbell, Diana worked at General Mills and began her career with the Hershey Company in progressive marketing and sales positions.