TikToker Jools Lebron Sobs Over Trademark Filing in Deleted TikTok

Jools Lebron — the person behind the viral “Very Demure, Very Mindful” trend — is upset someone else filed a trademark first … posting a now-deleted vid bawling their eyes out.

The viral social media star shared a vid to TikTok Sunday … barely capturing their face while they lay in bed — choking out how they felt they’d invested so much time into their social media presence for nothing.

They say they wanted to make some money so much for their family … and, to pay for their transition — and, by not filing the trademark first, they felt they’d blown their opportunity.

Worth noting … trademarks aren’t handed out on a first come, first serve basis necessarily — with the legal process allowing multiple parties to make their case.