Tatcha Alternative: Face Shop’s $12 Rice Water Facial Cleanser

As a beauty writer, I have the good fortune of being able to try the latest makeup and skincare products, both pricey and budget-friendly. While I do swear by luxe brands for certain items (see: eye cream), I often find myself delightfully surprised by lower-priced staples, which hold their own in the beauty stratosphere. So, when my dry-skinned bestie started raving about a $12 cleansing foam that she said is “just like Tatcha’s,” my writer instincts kicked in — I needed to know everything about this affordable dupe. Turns out, over 14,000 shoppers have given it five-star reviews, saying the gentle, hydrating formula is nothing short of amazing.

The Face Shop Rice Water Bright Foaming Facial Cleanser provides a gentle yet thorough wash, hydrating the skin while removing stubborn, waterproof products such as sunblock. My friend, who is a hair stylist, said that it even removes the sticky hairspray that ends up on her face at work. The vegan, Korean rice-water formula is also packed with ceramides. lipids, and vitamins A, B and E, all of which work together to unclog pores and brighten the skin over time.

Get the Face Shop Rice Water Bright Foaming Facial Cleanser for $12 at Amazon!

The Amazon reviews on the wash don’t disappoint, with many customers claiming that it’s absolutely the best.

“I have combination skin in summer, but in winter, my skin is quite dry,” one person wrote. “This face wash really has changed the look of my skin — it’s more glowing and hydrated. It cleanses very well and has a very light scent. Also, a little goes a long way which is nice because it will last for a while. The pricing is, I would say in the middle, not too expensive but not cheap either — but definitely worth every penny in my book. I would recommend it to anyone and I definitely will keep purchasing it as long as it is here to buy because I seriously like this face wash that much. I have tried lots of facial washes and this one is a 10 for sure.”

Another shopper echoes this praise, admitting that while they’re usually a “really big brand snob,” they are fans of this pick.

“I’ve used cleansers ranging in price from $5 to $120 and this one is THE absolute best one I’ve ever used,” they said. “It cleanses well without giving that tight dry feeling to the skin after washing. Face feels soft and plump after use. I cannot recommend this product enough!”

If you love a double cleanse to remove makeup prior to washing, there’s also a set of two available to shop, which includes The Face Shop Light Cleansing Oil (which has similar glowing reviews) for $24. The entire line has many devotees who swear by the brand’s products.

If you’re looking to shake up your skincare routine in 2025, snag this facial cleanser now — your skin will thank you later!

Get the Face Shop Rice Water Bright Foaming Facial Cleanser for $12 at Amazon!