Shania Twain’s Super Bowl Ad Inspired Her to Record New Music

Shania Twain has done it all, but her latest project allowed her to add something very unexpected to her resume: voice of a dancing tongue.

The country superstar, 59, lent her unmistakable vocals to Coffee Mate’s new Super Bowl ad for Cold Foam Creamer, which features Twain singing the brand’s “Gimme Cold Foam” jingle.

“It’s just a really great bop and it sticks in your head,” Twain exclusively told Us of the track. “It’s one of those crazy, definitely can’t-get-it-outta-your-head type of songs, so I already knew that that was a winner. Putting the visual and the music together got me in a real character spirit. I’m like, ‘OK, right now in my mind, while I’m singing the song, I am a dancing tongue.’”

As for how the flirtatious, disembodied tongue plays into all of this, Twain explained it like this: “I think there’s a little bit of a naughty joy in adding a topping because it feels indulgent, it’s creamy and tasty and it’s the extra to your coffee that makes it special. It’s like giving yourself a treat, and so in that sense it’s that there’s something coy about it.”

Recording “Gimme Cold Foam” actually marked the first time Twain had worked on new music in a while, and the experience inspired her to get back in the studio. (Her last album, Queen of Me, dropped in 2023.)

“It was fun doing the Cold Foam ad because that’s the latest song I’ve recorded, and it gave me the itch,” she explained. “It’s like, ‘OK, yeah, I’m ready to get in there and start recording new music.’”

The Grammy winner has spent much of her time lately in Las Vegas for her Come on Over residency at Planet Hollywood Resort Resort & Casino, but when that wraps up later this month, she’s planning to focus on her new music. She’s also heading out on the road this summer for a string of outdoor dates across the United States and her native Canada.

“And then I’m ending my live stage chapter for a little while, while I start my new chapter of making an album,” she told Us.

While Twain’s Super Bowl participation this year is limited to her ad, she’s no stranger to the big game, having headlined the halftime show in 2003 with No Doubt. Kendrick Lamar landed the gig this year, but Twain joked that she’d perform “Gimme Cold Foam” if she’d gotten the job instead — and noted she’s “excited” to see what Lamar, 37, cooks up.

“I don’t think [fans] realize the scale of what has to go on behind the scenes, getting the stage and the artist on the field, because that field has to be super protected,” she told Us. “It’s an epic effort and it’s gotta happen in a very, very, very short period of time. People are watching that but not realizing it’s going on, which I guess is part of the art of it. All of a sudden this performance is happening and it’s some megastar up there doing their favorite songs. It’s ‘now you see it, now you don’t’ — it’s quite magical.”