PESO.IO’s Mission: Simplifying Marketing for Business Owners

When it comes to hiring marketing agencies to work with on a given project, the overall process can sometimes be hit or miss depending on a number of factors, which can make traditional marketing agencies inconsistent at best and unreliable at worst. Serial entrepreneur Gal Erlichman recognized these issues and decided to found the AI-driven marketing platform PESO.IO to disrupt traditional PR, SEO, and influencer marketing and make marketing simpler—and often cheaper.

When a Career Takes a Turn

Before getting his start in the tech industry, Gal served some time in the army. He states this taught him the resilience he would soon need once he traveled through South America and eventually attended the Arison School of Business. Gal’s first step into business was working as a stockbroker, which helped him become familiar with the business world and its inner workings.

However, Gal’s career took a significant turn when he moved to Las Vegas in 2010 to manage TJH Investments, one of Las Vegas’s largest family offices. In this role, the fund invested heavily in housing, achieving more transactions in one year than many achieve in decades. However, by 2012, market changes prompted Gal to pursue his passion for technology, leading him to Miami.

In Miami, Gal found his true calling. The city’s dynamic environment provided the perfect backdrop for a career change. Here, he transitioned from real estate to the tech industry, leveraging his business skills and strategic insights to enter the digital marketing arena.

Breaking Ground with Successful Tech Companies

Since 2014, Gal founded several companies in the social media sector and assisted major brands like WAHL and Hotel Edition. The improvements he made to their social media presence quickly helped him gain recognition as an expert in the field.

The pinnacle of Gal’s tech career came with the founding of PESO.IO. As a serial tech entrepreneur, he envisioned PESO.IO as a solution to simplify online marketing, offering a faster, cheaper, and more transparent alternative to traditional agencies. Under his leadership, PESO.IO is becoming a major player in the marketing software space, empowering countless businesses to optimize their marketing strategies and achieve unprecedented success.

Gal noticed the need for a service like PESO.IO after struggling to find reliable traditional marketing agencies to work with. He noted that he had hired over 40 to 50 agencies in the past 20 years without seeing any of the promised results or reports.

The COO of PESO.IO, Rob Vegas, notes, “In contrast to traditional agencies, PESO.IO empowers business owners to grow their online businesses and take control over their marketing efforts with an AI-powered software solution that simplifies online marketing by making it faster, cheaper, and more effective.”

CRO Chris Berry adds, “Since companies using PESO.IO wouldn’t need to hire multiple agencies to achieve subpar results, they end up saving a substantial amount of money. Additionally, PESO.IO offers a convenience few agencies do, as most agencies specialize and only provide a single service. PESO.IO, meanwhile, is designed to handle a variety of different tasks, thereby saving users time as well as money.”

Gal Erlichman envisions a future where most businesses, especially the new generations, are inclined toward a DIY approach, shying away from the need for traditional full-service agencies. With this desire for greater transparency, control, and pricing, PESO.IO will be one of the leading SaaS companies to lead this change in the business community.