Khloe Kardashian Uses Urban Decay’s $23 Waterproof Eyeliner

Have you ever used up an entire eyeliner pencil? I’m talking all the way down to the last inch? I know I haven’t (that’s a major feat, even for a makeup obsessive like me). So I must admit that I was amazed when Khloe Kardashian posted what remained of her Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil on Instagram — there was barely an inch left!

So what makes this eyeliner so good that people — including Kardashian and her makeup artist Ash K Holm — use it until it’s completely gone? Well, there are multiple reasons why people love it. First, the smooth glide is difficult to rival. This doesn’t tug or pull at your eyes in any way and applies similarly to liquid eyeliner, so you get a precise eye-defining line without any skips.

Get the Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil for $23 at Amazon!

Many eyeliners can be inconsistent, especially after you sharpen them yourselves, but this one maintains its soft application even down to the last inch. It’s a detail that dozens of reviews have pointed out, too. “I like the fact that after it’s been sharpened it glides on as easily as it did when I first bought it,” one Amazon shopper wrote. “In my experience, other brands don’t, and I feel like I’m applying eyeliner with a sharp pencil.”

Aside from the smooth glide, another aspect that makes this eyeliner stand out is the sheer amount of color options. Sure, black and brown are standard hues, but you shouldn’t be pigeonholed into using just those two shades. Urban Decay encourages people to express their individuality, and with 38 colors in five finishes to choose from (including matte, shimmer, glitter, satin and metallic), you can let your imagination run wild to create endless makeup looks.

Brown hues are having a moment, and Kardashian has been fully leaning into the trend. Her almost-gone pencil is in the shade Smog, a shimmery copper that really makes green and blue eyes pop.

There’s one other defining feature that has made this eyeliner pencil not only a go-to for Kardashian, but also for over 9,000 Amazon shoppers: it has a ridiculously long wear. Once the creamy pencil sets, it will stay in place for a full 16 hours — even if you have oily eyelids.

“I have very oily, crepe-y, hooded eyelids. The absolute worst combination for any kind of eye cosmetics,” one customer explained. “I have tried many hundreds of products, spent thousands and found very few that I’d recommend or even like enough to wear more than a couple times. I’m very happy to have found this Urban Decay waterproof shadow eyeliner pencil. I first tried it on bare skin and was amazed. The next day I used it over a primer, and honestly it wore off much quicker with than without the primer. It truly doesn’t need it. I’ve even taken a nap wearing it, and it stayed put all evening.”

After reading reviews (and seeing what was left of Kardashian’s pencil, of course), I think this might be the only eyeliner I’ll ever need. Don’t be surprised if I add every color to my cart — it’s that good!

Get the Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil for $23 at Amazon!