Bethenny Frankel’s New Fave Makeup Product Is Just $26

As one of the original Real Housewives, Bethenny Frankel knows a thing or two about impeccable style. So, it’s noteworthy that she teamed up with clean beauty brand Subtl. If you’re unfamiliar, Subtl championed stackable makeup — aka individual beauty products like a mirror, concealer and blush that quite literally snap together to create a stack of everyday makeup — keeping your entire look clutter-free and easy to take on the fly.

According to the brand, a brow pencil is one of their most requested items, and voila — now it’s a reality. Subtl debuted its first eyebrow pencil and fans are already raving, including Frankel. In an Instagram post, Frankel’s makeup artist applies the new brow enhancer and Frankel says, “WHAT? Fluff, fill, freeze. You know, I love a one-stop shop, and this Brow BFF is amazing!” Here’s why shoppers can’t stop talking about the new launch.

Get the 3-in-1 Brow BFF for $26 at Subtl Beauty!

The three-in-one brow enhancer includes a pencil and spoolie for fluffing — but it’s the hidden secret that has shoppers obsessed. The secret is the clear brow gel that makes every application flawless by “freezing” brows in place. Simply fluff brows with the brush (aka spoolie), fill them in with the pencil, apply the gel to freeze them in place and you’re good to go!

The pencil comes in five shades including black, dark brown, medium brown, taupe and auburn. We all know eyebrows define the face, and accentuating them is a requisite for fresh, modern makeup looks.

While Brow BFF only dropped one week ago, the early reviews are coming in hot, with shoppers adding photos to their glowing reviews. One happy shopper shares, “I’m someone with very patchy eyebrows, and a lot of products look fake or obvious. Not this! Smooth, pigmented application and multipurpose! As with everything the brand does!”

The rest of Subtl Beauty’s makeup line is an entire look that stacks together, including concealer, blush and eyeshadow. We especially love the jojoba-seed-oil-infused lip and cheek color, a monochromatic look that goes from day to night. Customize a stack with your favorite shades, or purchase one of the premade stacks featuring curated colors. The stackable pods are full of pigment-rich, universally flattering hues to throw in a bag and call it good. Did we mention the pods are refillable? The line was created with the intention of never having to leave a beauty product behind again when packing — genius!

The three-in-one Brow BFF is the latest launch, but the brand has garnered fans since its inception in 2019. Apply a little before binging the latest season of RHONY!

Get the 3-in-1 Brow BFF for $26 at Subtl Beauty!