Stephanie Gottlieb Shares How Taylor Swift Got Her ‘87’ Necklace

Having Taylor Swift rock a custom ‘87’ necklace to the 2024 Super Bowl was “obviously a highlight of my career,” jewelry designer Stephanie Gottlieb said on the “Conversations with Cam” podcast Wednesday, January 15. 

“That was kind of this new phase of celebrity, which is through PR,” she continued. The early days of her career were “completely organic,” she continued — a shift from how she’s approached now. 

“My PR team has their relationships and they’re communicating with stylists all the time, and we have ideas that we’re pitching to PR to say, ‘Okay, we want to work with so-and-so and here’s an idea for a piece of jewelry,’” she added, “and that’s what happened in that case.”

Swift famously wore the diamond and yellow gold necklace to last year’s big football game. She paired the necklace with a diamond tennis choker also by Gottlieb. 

The necklace, of course, was a nod to Swift’s boyfriend Travis Kelce, who wears number 87 for the Kansas City Chiefs. The back-to-back Super Bowl champs are expected to make their third consecutive appearance at this year’s Super Bowl. If they win, they’ll become the first NFL team to ever win three consecutive championships. 

“My president is a huge Chiefs fan, so she was watching the games last December,” Gottlieb  explained during the same interview. “[They] texted me on a Sunday night and was like, ‘If you want to do your varsity lettering … we need to do it now, and you need to make one for Taylor and send it to her.” 

The team had no idea if Swift would like the necklace, and the singer’s stylist made it clear that she couldn’t make any promises. “And then at 2 p.m. the day of the Super Bowl, I see a blurry screen grab from TV of her walking through the tunnel wearing the necklace, and it was just the most wild flurry of things.”

In an interview on The Stephen A. Smith Show on Wednesday, January 15, Kelce told the show’s host that the singer is a big reason why he’s still enthusiastic about football. “She’s fully encouraging me to enjoy playing this game,” he said. “She loves coming to Arrowhead [Stadium] and coming to the games and cheering for me, so I got all the support in the world to keep chasing these dreams.”

“That’s why I wanted to be at [her] concerts supporting her and being there for her, making sure she feels comfortable and supported in everything she’s doing in life,” he added.