Global e-commerce platform Mr Porter recently expanded its online offering, launching a dedicated Arabic website.
Committed to bringing the best men’s luxury fashion, the lifestyle platform offers expert product curation across a wide range of categories – from coveted fashion designer brands to own labels Mr P. and Kingsman, through to lifestyle and grooming, an exceptional assortment of fine watches, and the newly launched fine jewellery department.
This localised platform is set to enhance Mr Porter’s presence even more in the region as the e-commerce site is set to partner with the Middle East’s leading content creators, expand its roster of Style Council members, nurture strategic media partnerships and produce locally-driven editorial pieces under ‘The Journal’.
The move, as Nisreen Shocair, CEO of YOOX Net-A-Porter Middle East, describes, will further enhance Mr Porter’s “relevant global reach”.
“With the best local and global teams working hand in hand, our goal is to continue to deliver on what MR PORTER has become synonymous with: a brand with a heart that has curated style and editorial,” she said. “To match the needs of the ever-evolving tech-savvy Middle Eastern market, we will ensure that localization is there to further app-friendly features while launching exclusive collections, brands, products, services and content that can resonate with our market and contribute to MR PORTER’s relevant global reach.”
Echoing a similar sentiment, Fiona Firth, Managing Director of Mr Porter, noted the platform continues “to see strong growth and brand appetite for Mr Porter in the region and hope this tailored experience will drive an even deeper connection.”
For more information visit mrporter.com/ar-ae.
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