If you thought Kim Kardashian couldn’t up the ante for her brand Skims any more than she’s already done so, then you were sadly mistaken.
The entrepreneur just unveiled her latest campaign for her shapewear brand and it’s perhaps the most epic yet.
Recruiting four iconic supermodels from the last 30 years, Kim stars alongside Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel for the newest drop of the ‘Skims Fits Everybody collection’.
The reality star revealed new photos from the campaign with her 298 million followers on Instagram on Monday, admitting she wasn’t actually supposed to be in it herself.
“OK so I wasn’t supposed to be in this Skims campaign but I stopped by and jumped in because it was too iconic,” she said posing alongside the four supermodels. “Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”
In fact, it appeared to be a reunion for Tyra, Heidi, Alessandra and Candice, who all previously strutted their stuff down the runway in the annual Victoria’s Secret fashion shows.
In particular, Tyra revealed, having shared some of the photos from the campaign on her Instagram, that she hadn’t modelled any lingerie since she retired from modelling back in 2005.
“When Kim Kardashian called me with the idea to reunite these incredible women and me for Skims, I was intrigued,” she said on Instagram. “And here we are! I hadn’t modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike.”
Heidi and Alessandra echoed a similar sentiment noting it was “amazing” to be able to “reunite”, while Candice called their five-some the “posse you never knew you needed”.
It’s not the first time Kim has recruited a supermodel for Skims. Last year in June, Kim recruited Kate Moss to be the face of her billion-dollar brand for the summer.
As far as future Skims campaigns go, we’re not sure if she’ll ever be able to top this latest one. Only time will tell…